Photo: Volvo Cars
Volvo reports record sales in 2015 after the company sold 503,127 vehicles worldwide, surpassing the half a million cars milestone for the first time in its history.
The automaker registered strong sales in all its important markets. The global figures increased rapidly in the later stages of 2015 mostly thanks to the launch of the new XC90 SUV.
In the previous year, sales in Europe rose 10.6 percent, to 269,249 cars, representing 53.5 percent of the global volume. While in the U.S. sales increased by 24.3 percent, in China, due to the environmental problems the country is facing, sales increased only by 11.4 percent in the fourth quarter.
With the new S90 premium sedan set to be revealed to the public at the North American International Auto Show in Detroit, in just four years the company will have renewed its entire model range.
Hakan Samuelsson, president and CEO of Volvo Cars, has stated, "I am delighted to report that 2015 was a year of record sales. Now with a successful 2015 behind us, Volvo is about to enter the second phase of its global transformation. Once completed, Volvo will have ceased being a minor automotive player and taken its position as a truly global premium car company. More records will tumble in coming years."
Volvo's future plans are to reposition its brand and to become a major rival in the automotive market. First of all, the company will continue to revive its operations in the U.S. and develop its manufacturing footprint. Second of all, Volvo will pursue its growth in China, double its market share in Europe and increase its sales globally to 800,000 cars.
In the final phase, the Swedish company plans to introduce an entirely new model range that will help it maintain its leader position in car safety and autonomous drive technologies.
In the coming years, Volvo's 90 and 60 series will be built on its Scalable Product Architecture and the company will also implement a global small-car strategy by introducing the quality and technical sophistication to smaller cars on its Compact Modular Architecture.
The automaker will also make progress in the global hybrid market with a series of four- and three-cylinder hybrid engines and develop an all-electric car for the first time.
In the previous year, sales in Europe rose 10.6 percent, to 269,249 cars, representing 53.5 percent of the global volume. While in the U.S. sales increased by 24.3 percent, in China, due to the environmental problems the country is facing, sales increased only by 11.4 percent in the fourth quarter.
With the new S90 premium sedan set to be revealed to the public at the North American International Auto Show in Detroit, in just four years the company will have renewed its entire model range.
Hakan Samuelsson, president and CEO of Volvo Cars, has stated, "I am delighted to report that 2015 was a year of record sales. Now with a successful 2015 behind us, Volvo is about to enter the second phase of its global transformation. Once completed, Volvo will have ceased being a minor automotive player and taken its position as a truly global premium car company. More records will tumble in coming years."
Volvo's future plans are to reposition its brand and to become a major rival in the automotive market. First of all, the company will continue to revive its operations in the U.S. and develop its manufacturing footprint. Second of all, Volvo will pursue its growth in China, double its market share in Europe and increase its sales globally to 800,000 cars.
In the final phase, the Swedish company plans to introduce an entirely new model range that will help it maintain its leader position in car safety and autonomous drive technologies.
In the coming years, Volvo's 90 and 60 series will be built on its Scalable Product Architecture and the company will also implement a global small-car strategy by introducing the quality and technical sophistication to smaller cars on its Compact Modular Architecture.
The automaker will also make progress in the global hybrid market with a series of four- and three-cylinder hybrid engines and develop an all-electric car for the first time.
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