Volkswagen Wraps Driver Assistance Tech in New Clothes, to Call Them IQ.DRIVE

The cars of modern times are packed with all sorts of assistance systems that cover pretty much everything from safety to driver convenience. At times, these systems come nicely packed under a single name, like is the case with Ford’s Co-Pilot 360 or Nissan’s ProPILOT.
Volkswagen ID. Vizzion 1 photo
Photo: Volkswagen
In Volkswagen’s case, these systems are currently referred to individually, as there is no standalone brand to encompass them all. That will change as of January 2019, when the German carmaker will be introducing the IQ.DRIVE brand.

IQ.DRIVE is the generic name under which all of the company ’s driver assistance technologies will be included: driving, parking, and safety. In the not so distant future, the name will also stand for all the automated driving technologies the carmaker is currently developing.

Volkswagen says the new brand name for these applications will come to be as early as January 2019, when the first cars will begin selling complete with the IQ.DRIVE name.

To make the new brand known, Volkswagen will be launching an advertising campaign in Germany by Christmas, while other European countries will follow next year. VW did not say when or if IQ.DRIVE will be used globally or across the brands of the group.

“Our models already have intelligent electronic assistants for greater convenience and safety on board,” said in a statement Jürgen Stackmann, VW group executive in charge with sales and marketing.

“With IQ.DRIVE, we are accompanying our customers on the way to autonomous driving. In future, their mobility time in a Volkswagen is to be quality time.“

The change in approach when it comes to the wrapping of assistance systems comes as a prelude of a wider change in corporate and brand identity at Volkswagen.

The carmaker’s biggest change will be the redesigned logo and overall brand design, which are expected to be presented next spring.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
press release
About the author: Daniel Patrascu
Daniel Patrascu profile photo

Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories