The jury comprising Fleet News editors presented the awards in London for the 23rd time ever, along with trade association members and representatives from key accounts and automakers. The vehicles were chosen based on criteria like quality, running costs including residual value and CO2 emissions.
Out of a total of nine categories, the Volkswagen Polo was declared the winner in the "Best Small Car" category and to the Volkswagen Golf in the "Best Lower Medium Car" category. The skoda brand’s Superb came first in the "Best Upper Medium Car" category.
"The awards confirm that the Volkswagen Group and its brands are excellently positioned to respond to the complex demands of the international fleet business. For us, this achievement is an incentive to continue to meet our customers’ wishes with a balanced and young product range and convincing service," Martin Jahn, Head of Volkswagen Group Fleet International, said.
These results are important for VW, as the UK is Europe’s largest fleet market, featuring fewer customers that have a large number of fleet cars. Just 3 percent of the companies present in the UK concentrate roughly 60 percent of total key account business.
Last year, the Volkswagen Group (Volkswagen, Audi, SEAT und Skoda brands) saw an increase in new registrations in the passenger car fleet market, which covers fleets of 25 or more vehicles. This grew 10.8 percent in the UK to 97,929 units compared to 2009’s 88,417 units, making VW the clear market leader.