Volkswagen Signs A Mobility Partnership with Gett, A Popular Ride Hailing App

The Volkswagen Group has announced a $300 Million investment in Gett, a company specialized in ride-hailing.
Gett commercial 1 photo
Photo: Gett
The German automotive consortium calls the deal a strategic investment, meant to bring an expansion of on-demand mobility services in Europe. The two partners want to explore new business models, which should increase future sales, which will form a substantial share of future revenue for the German company.

Gett is a company that employs an app with the same name and used to be called GetTaxi. It operates in over 60 cities worldwide and is one of the fastest-growing services of this kind. Naturally, its main rival is Uber, which it occasionally taunts in some commercials, including the one we posted as this article’s top photo.

Volkswagen has announced its plan to become a world leader in mobility solutions by 2025. As Matthias Muller, Chairman of the Board of Management of the Volkswagen Group, explained in a statement, this partnership is just the first milestone in the company’s strategy. Like other automakers, Volkswagen is focusing on “integrated mobility solutions.”

The term keeps being brought up by car manufacturers these days, like General Motors, BMW, Ford, and other companies discuss this idea. Here’s a quick explanation: automakers realize that a day will come when people will not buy as many cars as they do today. Before the massive decline in automotive sales, customers will have to find alternative mobility solutions.

These alternative mobility solutions are currently being called “on-demand mobility services.” They mean that a client, usually a Millennial, does not want to buy a car or any motorized vehicle for their daily trips. Instead, the individual prefers to use public transport, taxis, and to rent cars when they have no other options.

Automakers probably hate the idea that their primary product will not be desired by a generation which is affording more and more these days, but they can reinvent themselves. This reinvention process will not consist of just offering rent-a-car services, but providing users with access to mobility solutions only when they need them.

Imagine an app that can summon a car to your location, and you just get in and drive. The service would only charge a fee for the time spent in the car, along with a monthly subscription. With the advent of autonomous vehicles, this service is less than a decade away from us.
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About the author: Sebastian Toma
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Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
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