Photo: interpane.com
Volkswagen’s marketing department does have its moments.
They were shutting down the “Transparent Factory” in Dresden, the place where they built the Phaeton, but someone from Volkswagen decided to turn the space into an exhibit.
So, in just ten days after they closed the facility, Dresden’s Transparent Factory was transformed into a showcase of Volkswagen’s electric mobility solutions and digitalization.
Volkswagen has installed around 50 interactive exhibits for the fun of the visitors, and test-drives are included in the price of the ticket.
Customers who pre-book their tickets will be able to test drive a car on Sunday if they visit the “Glaserne Manufaktur” that day. Virtual test drives are also available.
As some of you already know, Volkswagen is planning to launch 20 plug-in models by the end of this decade, not including the ones they currently sell.
This offensive would not be possible without convincing as many people as possible of the benefits of driving a plug-in hybrid car instead of a conventional vehicle. Showcasing the technological benefits of plug-in vehicles is an easy way to achieve a part of the work required to convince a person to choose one of these when acquiring a new car.
Volkswagen kept the name of this facility as the “Transparent Factory,” even if they do not manufacture vehicles at this site. However, insiders and rumors say this is just temporary, as the Dresden factory will return to production in 2019, when it will make the next Phaeton. Some of you might remember the rumors that announced a fully-electric Phaeton, but the car has not been confirmed by company officials.
Until the new Phaeton comes along, though, Volkswagen will have to erase the disgrace brought on itself by the Dieselgate scandal. They also need to come up with a fix for the 11-million affected vehicles, as well as a solution to help the owners and the world forgive them for this massive fiasco. So, the marketing department came up with this walk-in apology, and one that is not half bad.
So, in just ten days after they closed the facility, Dresden’s Transparent Factory was transformed into a showcase of Volkswagen’s electric mobility solutions and digitalization.
Volkswagen has installed around 50 interactive exhibits for the fun of the visitors, and test-drives are included in the price of the ticket.
Customers who pre-book their tickets will be able to test drive a car on Sunday if they visit the “Glaserne Manufaktur” that day. Virtual test drives are also available.
As some of you already know, Volkswagen is planning to launch 20 plug-in models by the end of this decade, not including the ones they currently sell.
This offensive would not be possible without convincing as many people as possible of the benefits of driving a plug-in hybrid car instead of a conventional vehicle. Showcasing the technological benefits of plug-in vehicles is an easy way to achieve a part of the work required to convince a person to choose one of these when acquiring a new car.
Volkswagen kept the name of this facility as the “Transparent Factory,” even if they do not manufacture vehicles at this site. However, insiders and rumors say this is just temporary, as the Dresden factory will return to production in 2019, when it will make the next Phaeton. Some of you might remember the rumors that announced a fully-electric Phaeton, but the car has not been confirmed by company officials.
Until the new Phaeton comes along, though, Volkswagen will have to erase the disgrace brought on itself by the Dieselgate scandal. They also need to come up with a fix for the 11-million affected vehicles, as well as a solution to help the owners and the world forgive them for this massive fiasco. So, the marketing department came up with this walk-in apology, and one that is not half bad.
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