autoevolution
 

Volkswagen's Presence at CES 2016 Could Mark an Important Moment for the Company's Future

Volkswagen concept car for ces 2016 1 photo
Photo: Volkswagen
In case you haven't noticed, Volkswagen isn't going through its finest moments these days. During the summer, it was briefly the best-selling car manufacturer, but then sales stalled and, to make sure they wouldn't rise any time soon, Dieselgate struck.
Now, Volkswagen needs to reinvent itself. It needs to curb its dependency on diesel engines and find new ways of making its products interesting to the public. And hopefully, never again try to fool us that their products are better than they actually are.

Naturally, if diesels have been seriously compromised by the recent scandal, Volkswagen has to accelerate its development of hybrids and electric vehicles. The Germans were already half-sold to the idea with the GTE plug-in hybrid models coming up before the scandal erupted, which shows at least a few good years of research behind the technology.

Volkswagen even has two fully-electric vehicles in the shape of the e-Golf and e-UP! They don't offer anything revolutionary and can't hide the fact that they were converted from a conventionally powered vehicle, but they do show some determination on the Wolfsburg-based manufacturer's part.

In later years, cars have become a usual occurrence at CES. With the automotive industry and the electronics one merging more and more, CES has become the perfect ground for car makers to show their latest developments of in-car tech. And if we're not talking about self-driving vehicles these days, then it has to be interconnectivity.

Volkswagen announced a completely new concept car at CES 2016 that is supposed to illustrate the most important alterations our vehicles will have to go through in the near future. The Germans are being quite vague about it, but they do mention that it will demonstrate the "affordable long-distance electromobility" we should expect from the company in the next few years, as well new possibilities of interconnectivity.

Attached to this very ambiguous presentation is the teaser of the concept car that bears the daytime running lights signature of VW's electric models, but seems to have the proportions of a crossover or an SUV. With CES 2016 starting on January 6, we don't really have that much time left to wait, so it's safe to assume curiosity won't probably kill us.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
Press Release
About the author: Vlad Mitrache
Vlad Mitrache profile photo

"Boy meets car, boy loves car, boy gets journalism degree and starts job writing and editing at a car magazine" - 5/5. (Vlad Mitrache if he was a movie)
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories