Photo: Volkswagen
Volkswagen is in the final steps of development for the Arteon, a MY2018 vehicle that will be a four-door coupe.
While the Arteon name is not set in stone, the German brand is sure to launch it after the second half of 2017. The car will become the replacement for the Volkswagen CC, which was a four-door coupe based on the Passat’s platform. The new Arteon will be built on the MQB modular solution, which will lower development costs without offering a platform that is not competitive.
Volkswagen might not be the only brand of the VW Group that will sell this four-door coupe, as other brands in the conglomerate might receive the model for their lineups. While the premium divisions of the German corporation do not need their own versions of the Volkswagen Arteon, the SEAT and Skoda brands could receive this model’s platform to develop a dedicated version.
While Skoda seems bent on SUVs for the next line of models, SEAT is the perfect recipient of this four-door coupe. The last mid-size sedan experiment from the Spanish brand was named Exeo, and it was built on the Audi A4 platform. Unfortunately, that model was not as successful as expected, and some blamed the Volkswagen Group for using the previous generation A4’s platform for that car.
With the SEAT version of the Volkswagen Arteon, the Spanish brand would have a fighting chance in the mid-size segment thanks to a modern and competitive platform. However, the Volkswagen Group would have to devise a way to make the two models successful without risking cannibalization, which is a tricky thing to do when selling two coupe-styled four-door sedans at a similar price.
Fortunately, the VW Group has experience with this stuff, as the SEAT Leon and Volkswagen Golf have successfully demonstrated that they can coexist on the market without any of them suffering from customers fleeing to the platform sibling. In the case of the SEAT version of the Arteon, no official decision has been announced on this subject.
Volkswagen might not be the only brand of the VW Group that will sell this four-door coupe, as other brands in the conglomerate might receive the model for their lineups. While the premium divisions of the German corporation do not need their own versions of the Volkswagen Arteon, the SEAT and Skoda brands could receive this model’s platform to develop a dedicated version.
While Skoda seems bent on SUVs for the next line of models, SEAT is the perfect recipient of this four-door coupe. The last mid-size sedan experiment from the Spanish brand was named Exeo, and it was built on the Audi A4 platform. Unfortunately, that model was not as successful as expected, and some blamed the Volkswagen Group for using the previous generation A4’s platform for that car.
With the SEAT version of the Volkswagen Arteon, the Spanish brand would have a fighting chance in the mid-size segment thanks to a modern and competitive platform. However, the Volkswagen Group would have to devise a way to make the two models successful without risking cannibalization, which is a tricky thing to do when selling two coupe-styled four-door sedans at a similar price.
Fortunately, the VW Group has experience with this stuff, as the SEAT Leon and Volkswagen Golf have successfully demonstrated that they can coexist on the market without any of them suffering from customers fleeing to the platform sibling. In the case of the SEAT version of the Arteon, no official decision has been announced on this subject.
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