Photo: Volkswagen
Volkswagen print ads are some of the best in the industry, witty and sharp. These latest ones we've discovered come from South Africa, where the Germans used hybrid animals to illustrate the idea that its TSI engines are "Small but Ferocious."
If you're curious to see what a squirrel with the heard of a bear or a hummingbird with the head of a baboon looks like, now's your chance. As weird as it is, this isn't the first time Volkswagen merged two animals, as they did few weeks ago, when Volkswagen USA showed an iguana with the head of a tiger to make a point about the Tiguan SUV.
Sister brand Audi also had a similar and probably more successful project. At the previous Super Bowl, they launched a big-budget commercial for the 2015 A3 sedan called "Doberwawa" where they merged the head of a doberman onto a chiwawa. Weird stuff!
Volkswagen is probably the first major car company to switch to smaller turbocharged petrol engines with its TSI lineup. We first took notice of this when the 1.2 TSI was launched and replaced the 1.6-liter FSI naturally aspirated unit back in the days of the Golf 5. But since Ford, Peugeot and Opel all have downsized petrol engines now, creative marketing needs to back German engineering.
The hybrid animals in the TSI print ads were created by advertising agency Oglivy & Mather from Cape Town. Chirs Gotz worked as the chief creative officer and Matthew Pullen was the art director.
"TSI, a technology that can be found in a select range of Volkswagen vehicles. It offers powerful performance with excellent fuel economy and low emissions, all from a compact engine – making it “Small but ferocious”. To communicate this, we created a few of our own small but ferocious creatures," Volkswagen says.
The cars being shown as a small footnote in these photos are the 110 PS version of the Polo supermini hatchback, a 140 PS version of the Golf and a 160 PS version of the Jetta. What's weird is that even though the ads are clearly brand new (Polo facelift was launched last summer), the engines aren't. The 1.4 TSI is supposed to have 150 PS now, not 140, and the 160 PS model was phased out.
Sister brand Audi also had a similar and probably more successful project. At the previous Super Bowl, they launched a big-budget commercial for the 2015 A3 sedan called "Doberwawa" where they merged the head of a doberman onto a chiwawa. Weird stuff!
Volkswagen is probably the first major car company to switch to smaller turbocharged petrol engines with its TSI lineup. We first took notice of this when the 1.2 TSI was launched and replaced the 1.6-liter FSI naturally aspirated unit back in the days of the Golf 5. But since Ford, Peugeot and Opel all have downsized petrol engines now, creative marketing needs to back German engineering.
The hybrid animals in the TSI print ads were created by advertising agency Oglivy & Mather from Cape Town. Chirs Gotz worked as the chief creative officer and Matthew Pullen was the art director.
"TSI, a technology that can be found in a select range of Volkswagen vehicles. It offers powerful performance with excellent fuel economy and low emissions, all from a compact engine – making it “Small but ferocious”. To communicate this, we created a few of our own small but ferocious creatures," Volkswagen says.
The cars being shown as a small footnote in these photos are the 110 PS version of the Polo supermini hatchback, a 140 PS version of the Golf and a 160 PS version of the Jetta. What's weird is that even though the ads are clearly brand new (Polo facelift was launched last summer), the engines aren't. The 1.4 TSI is supposed to have 150 PS now, not 140, and the 160 PS model was phased out.
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