Photo: Volkswagen
A consortium led by a subsidiary of the Volkswagen Group has posted an offer for the takeover of Europcar Mobility Group. The consortium we are referring to is called Green Mobility Holding S.A., and it has made an offer of EUR 0.50 per share of Europcar Mobility Group.
The offer was posted online, as French regulations dictate, and it was published after the French financial market regulator, Autorité des marchés financiers (AMF), approved the takeover offer made by Green Mobility Holding for the shares of the Europcar Mobility Group.
The consortium first announced the intention to make an offer for the Europcar Mobility Group back in July 2021, but the AMF's approval has led to the point where we are today. With the deal that still must be agreed on by both parties, VW will be able to offer new mobility packages as the company presented in its New Auto 2030 plan.
Europcar has approximately 3,500 rental agencies in 140 countries and represents over a quarter of the European rental car market. As you can imagine, the pandemic has reduced the number of rentals hired each day, but some analysts estimate that the market will recover to pre-pandemic levels in 2025.
Until the acquisition is completed, do not expect Volkswagen to comment too much on the matter. It is worth noting that the offer made by the consortium values the Europcar Mobility Group at approximately $3.4 billion (ca. EUR 2.9 billion).
As you can imagine, the consortium will have to optimize the rental car company's operations now but will be able to enjoy the fruits of their investment later.
In the case of Volkswagen, the German marque might be able to offer unique mobility packages to its customers with the sale of a new vehicle, as well as other kinds of packages that would not have been possible until the acquisition of this company.
Furthermore, the German company will also gain access to an entirely different customer base that may bring economic advantages in the sharing economy.
The consortium first announced the intention to make an offer for the Europcar Mobility Group back in July 2021, but the AMF's approval has led to the point where we are today. With the deal that still must be agreed on by both parties, VW will be able to offer new mobility packages as the company presented in its New Auto 2030 plan.
Europcar has approximately 3,500 rental agencies in 140 countries and represents over a quarter of the European rental car market. As you can imagine, the pandemic has reduced the number of rentals hired each day, but some analysts estimate that the market will recover to pre-pandemic levels in 2025.
Until the acquisition is completed, do not expect Volkswagen to comment too much on the matter. It is worth noting that the offer made by the consortium values the Europcar Mobility Group at approximately $3.4 billion (ca. EUR 2.9 billion).
As you can imagine, the consortium will have to optimize the rental car company's operations now but will be able to enjoy the fruits of their investment later.
In the case of Volkswagen, the German marque might be able to offer unique mobility packages to its customers with the sale of a new vehicle, as well as other kinds of packages that would not have been possible until the acquisition of this company.
Furthermore, the German company will also gain access to an entirely different customer base that may bring economic advantages in the sharing economy.
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