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Volkswagen Launches New Uniform for Female Staff in Japan

While America is crazy about Japanese cars, those in the land of the rising sun seem to have an affinity for Bimmers, Mercs and VWs. That's not as important as the fact that Volkswagen has just designed office uniforms for its female employees working in dealerships.
Volkswagen Launches New Uniform for Female Staff in Japan 12 photos
Volkswagen Launches New Uniform for Female Staff in JapanVolkswagen Launches New Uniform for Female Staff in JapanVolkswagen Launches New Uniform for Female Staff in JapanVolkswagen Launches New Uniform for Female Staff in JapanVolkswagen Launches New Uniform for Female Staff in JapanVolkswagen Launches New Uniform for Female Staff in JapanVolkswagen Launches New Uniform for Female Staff in JapanVolkswagen Launches New Uniform for Female Staff in JapanVolkswagen Launches New Uniform for Female Staff in JapanVolkswagen Launches New Uniform for Female Staff in JapanVolkswagen Launches New Uniform for Female Staff in Japan
This kind of thing is crucial in Japan. Once, Nissan even released a documentary about its first female employees from the 60s. So why should Volkswagen be different?

From what we understand about Japanese society, women are rarely given high-level positions. That would explain why these office ladies look more like cleaning attendants or stewardesses.

It's more "would you like some tea" and less "let's go on an awesome life-changing test drive".

Volkswagen designed the collection in collaboration with a fellow named Izumi Yasushi. According to Car Watch, he believes the lines of the zippers were inspired by those on the bonnet of the Golf. How Germanic!

Let's talk a little bit about the annoying details. For summer, the ladies are supposed to wear light gray uniforms, switching to dark gray with a blue stripe in fall and winter. How thoughtful of them!

Somehow, we imagined girls that work in car showrooms all dressed in spandex like umbrella girls. That would be not only sexist, but also very impractical during the extremely cold Japanese winters.

Japan offers most of the major Volkswagen models and they recently launched the Polo GTI, Golf GTI and Golf R Variant there. However, the car that has everybody's attention is the little Up! city car, which is small and cute. That's the way they like their cars, so it's not surprising there are more special editions in Japan than anywhere else in the world.

 
 
 
 
 

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