Volkswagen Is All About Sustainability at Hannover Messe 2011

At the Hannover Messe, which started yesterday, Volkswagen gives visitors a comprehensive view of its sustainability strategy. Under the heading of "Think Blue", the brand is showcasing a number of environmentally compatible technologies and vehicles. In addition, Volkswagen is presenting its "Think Blue. Factory." concept, which is aimed at making production even more efficient while conserving resources even more effectively.

The "Think Blue.", which principle presented in 2010, transfers VW’s well-known BlueMotion tech to other areas of the company and everyday situations. This provides employees and customers with motivation to act in an environmentally responsible way.

"Responsible mobility goes hand in hand with environmentally compatible production. This is why Volkswagen is forging ahead with its "Think blue. Factory." concept. Our aim is to significantly enhance energy efficiency in production at the same time as markedly reducing emissions and the use of resources," according to Hubert Waltl, Member of the Board of Management of the Volkswagen Passenger Cars Brand with responsibility for Production and Logistics.

Apart from a selection of especially eco-friendly vehicles in the current model lineup, visitors can expect a glimpse of mobility in the future. The main focus is on the new Bulli, an electric-powered compact study vehicle celebrating its German premiere in Hanover. This van is a zero-emission vehicle, powered by an electric motor that receives its power from a 40 kWh lithium ion battery, allowing a range of up to 300 kilometers. At a recharging point especially designed for electric vehicles, the battery can be fully recharged in less than an hour.

Hannover Messe is one of the world's biggest technology showcases. A total of 6,500 exhibitors from 65 countries are presenting their products and expertise in the large exhibition area.

“Furthermore, Hannover Messe offers those who are interested in a career with Europe's largest automaker an opportunity to obtain comprehensive information. The Volkswagen HR marketing team will be available for personal discussions on the stand in Hall 15,” Volkswagen says.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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