Volkswagen Invites Us to Think Blue and Sing Along

Did you know a Smurf movie has just been released? It’s not as fun as the cartoons used to be, but you can still watch it with your girlfriend or something if she’s into things that are small cute and... blue. Volkswagen hasn’t started making cars that fit in Kinder eggs, nor has it signed a huge marketing deal with the moviemakers.

In fact Smurfs have nothing to do with the news we are bringing you other than the fact they turned up when we searched “Think Blue” on Youtube.

What this is actually about is advertising, for cars, in the real world. Volkswagen will begin its “Think Blue” campaign in order to bring sustainable mobility to your attention. Starting tomorrow, this ad will be visible... everywhere basically.

The website at www.volkswagen.com/thinkblue has been online since May 23. Visitors to the website can learn more about ecological sustainability, pick up fuel-saving tips or discover the global "Think Blue. Projects". One of these projects is the "Fun Theory", which is based on the idea that something as simple as fun is the easiest way to change people’s behavior for the better.

The “Think Blue” slogan is actually a deviation of the "Think Small" one from the 1960s, which highlighted the way the Volkswagen Beetle democratized mobility. Going forward, Volkswagen intends to maintain its pioneering role of making efficient and sustainable mobility accessible to everyone.

The carmaker has a number of green initiatives bearing the color blue, including a photo booth that’s powered by you peddling a stationary bicycle on which over 1,000 people had their picture taken last year.