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Volkswagen Has New Strategy For The Next Decade, Focus Is On SUVs And Electrics

Volkswagen has made and published a new plan for the future, and they say it is going to be great.
Volkswagen BUDD-e Concept 31 photos
Photo: Volkswagen
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The German corporation calls the new scheme Transform 2025+, and it seems like VW is not going to cut its losses short and give up the fight. Instead, Volkswagen’s leaders want the company to go through a restructuring and a repositioning plan, which will return the main brand and all of its sister companies back to a sustainable and profitable growth.

In other words, Volkswagen wants to write the recipe, bake the pie, and eat it all, which includes achieving an operating margin of six percent by 2025. Just like the previous strategy for 2018, Volkswagen wants to become the biggest in the world. Instead of just selling as many vehicles as possible, Volkswagen intends to become the market leader in e-mobility by 2025.

It appears that the Dieselgate scandal has struck a cord that was deep inside the company, and now Volkswagen wants to become the world’s biggest seller of electric vehicles by 2025. The ambitious plan will require a massive overhaul if you ask us, because VW is incredibly far from its goal at this point.

However, old objectives die hard, because VW still wants the sales crown for the automaker that sells the highest number of units in a single year. The Germans say they only want the top position for the volume segment, but its main competitors already were mass-market brands. What’s more interesting is how Volkswagen wants to get there - an offensive in two stages has been planned, and the first part involves SUVs.

After Volkswagen sells enough SUVs each year, the brand will begin a heavy focus on electric vehicles, which are considered the second part of the strategy. For the e-mobility offensive alone, the Volkswagen Group will release funds of more than 2.5 billion euros, which is a lot of money even for an objective like this.
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About the author: Sebastian Toma
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Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
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