Volkswagen Exceeds 200,000 UK Sales in 2014

Volkswagen Polo facelift 1 photo
Photo: Volkswagen
We've still got a few weeks to go before 2014 ends, but Volkswagen's UK dealers are already celebrating a milestone moment for their company. For the first time in history, over 200,000 Vdubs have been sold in the UK in one year.
Partly responsible for these results is the arrival of the updated Polo model. The supermini has long been one of the best selling models in the country and the facelift gave it engines and equipment to rival the Ford Fiesta, which is the market leader.

The Golf 7 has been on sale in the country for the past couple of years, meaning dealer premiums have begun dropping a little and extra equipment has been made standard (on the Golf March, for example). They cater to a different type of customer, but the new Passat and Touareg facelift have done pretty well too.

Commenting on the achievement, Alex Smith, Director of Volkswagen Passenger Cars said: "Exceeding 200,000 car sales in one year is an achievement of which we’re extremely proud.  We have a great range of products, with a car to suit every need and taste, and the enduring appeal of the brand and its heritage have brought a record number of new customers to Volkswagen this year."

The UK market was the first in Europe to start its recovery process and has now reached pre-crisis sales levels. Ford still dominates in both retail cars sales and commercial vehicles. The Fiesta is the number 1 selling car with around 115,000 units delivered so far in 2014, followed by the Focus with 75,000. As you can see, with only two models, Ford has almost as many sales as VW does.

Coming in at number 4, behind the Vauxhall Corsa, the Golf is doing quite well with just 10,000 fewer sales than the Focus. However, we expect the new Passat to leave a bigger mark on the British market come 2015.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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