Volkswagen Discontinues Tiguan Limited Over Slow Sales

Now in its second generation, the Tiguan sold 38,314 examples of the all-new model from January through May. The first generation, now called Tiguan Limited and priced lower than the newcomer, managed to move 7,732 units in the same period. Given these circumstances, Volkswagen decided that something has to give.
2018 Volkswagen Tiguan Limited 6 photos
Photo: Volkswagen
2017 Volkswagen Tiguan Limited (U.S. model)2017 Volkswagen Tiguan Limited (U.S. model)2017 Volkswagen Tiguan Limited (U.S. model)2017 Volkswagen Tiguan Limited (U.S. model)2017 Volkswagen Tiguan Limited (U.S. model)
Kept on life support as the more affordable alternative in Volkswagen's lineup in the realm of compact-sized crossover utility vehicles, the Tiguan Limited was supposed to soldier on through the 2019 model year. But according to an e-mailed statement from spokesperson Mark Gillies, the nameplate will not return in 2019.

“The model will be discontinued at the end of the year,” reports Cars Direct, adding that the Tiguan Limited wasn’t meant to find commercial success from the first day it went on sale. The cited publication “found that despite the price difference, the new model was actually cheaper to lease than the carryover 2018 Tiguan Limited.”

Starting at $23,150 compared to the $25,495 of the second-generation Tiguan, the budget-priced version of the Tiguan is available with front- and all-wheel-drive. Both versions rely on a 2.0-liter turbocharged four-cylinder with 200 horsepower on tap, with the front-driven model returning up to 26 miles per gallon on the highway.

In addition to the list of standard equipment, Volkswagen’s Tiguan Limited is covered by “America’s best bumper-to-bumper limited warranty. Period.” More to the point, that breaks down to six years or 72,000 miles, whichever of the two comes first.

Even though nobody will miss the old Tiguan, the automaker was too slow to understand that the compact crossover segment is extremely different from how things stood five years ago. Adding insult to injury, VW isn’t the budget-oriented automaker it was when the Ferdinand Porsche-designed Beetle was in production.

The money that Volkswagen lost on the Tiguan Limited is but a drop in the sea for the Wolfsburg-based automaker, which has been hit only recently by a €1 billion fine from German prosecutors over the Dieselgate scandal. Elsewhere in the group, Audi isn’t enjoying the best of times now that chief executive officer Rupert Stadler has been arrested by the authorities and removed from his position on the supervisory board.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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