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Volkswagen Decides To Break Tradition With New SUV Name, Still Undisclosed

Volkswagen’s plan of launching an all-new midsize SUV in the USA next year is well known, but the name of the model is still undisclosed.
Volkswagen Cross Blue Midsize SUV concept 2 photos
Photo: Volkswagen
First Midsize VW SUV Test Body
Instead of revealing it, Volkswagen representatives have explained that this new car will break tradition, and it will not have a global name starting with the letter “T.”

Volkswagen will allow its North American representatives to pick the name of the SUV for the domestic market, while the company’s marketing team will focus on something to use in the rest of the world, most likely starting with the said letter, used by the other two SUVs in the Volkswagen range.

As Hinrich Woebcken, newly appointed CEO of Volkswagen North America, his team will have to choose a “bullish, American-style name,” which will also have to be much easier to pronounce. The new SUV name will be unique to the market, and the specifications above make us suggest the name “Trump,” or “Trumpwagen.”

Unfortunately, we just realized the name must not begin with a “T,” so “Tyrant” is also not appropriate, even though it might become a synonym if said orange person wins the elections this November.

As Automotive News reports, Mr. Woebchken sees the unique name of the Volkswagen SUV as an opportunity for his team and the market he targets. Furthermore, he also thinks that this is the first step in the new direction that will be followed by Volkswagen's American branch.

This time, Volkswagen’s North American operation handle purchasing, product development, engineering, manufacturing, marketing, and sales. These functions have never been under the same unit and executive for Volkswagen in North America, but it might be a sign of things to come.

While other automakers focus on global strategies, Volkswagen might have to split its U.S. operations and let the North American market division handle itself. The new SUV from Volkswagen will be built at the factory in Chattanooga (Tennessee), and everything is set for manufacturing to begin late this year.
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About the author: Sebastian Toma
Sebastian Toma profile photo

Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
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