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Volkswagen 2014 Super Bowl Commercial: German Engineer Gets His Wings

Ever since the "Little Vader" ad from a couple of years ago, Volkswagen has become the brand to watch during the Super Bowl halftime. Oddly, the "star" of their 2014 ad is the same car, a Passat. Bad publicity? Not really, considering the super bowl spot is about reliability and keeping cars on the road a long time.
Volkswagen 2014 Super Bowl Commercial: German Engineer Gets His Wings 8 photos
Photo: Volkswagen
Volkswagen 2014 Super Bowl Commercial: Engineer Gets HisWingsVolkswagen 2014 Super Bowl Commercial: Engineer Gets HisWingsVolkswagen 2014 Super Bowl Commercial: Engineer Gets HisWingsVolkswagen 2014 Super Bowl Commercial: Engineer Gets HisWingsVolkswagen 2014 Super Bowl Commercial: Engineer Gets HisWingsVolkswagen 2014 Super Bowl Commercial: Engineer Gets HisWingsVolkswagen 2014 Super Bowl Commercial: Engineer Gets HisWings
Ahead of this Sunday's kickoff, VW has revealed "Wings". Simply put, it's about a dad and his daughter, talking about German engineers getting their wings every time a Volkswagen reaches 100,000 miles. Why? Because the company wants to tell us they are the reliability kings.

Hilarity ensues, as all sort of funny situation occur when the wings pop out. There's even a rainbow far put in there for good measure, just to make sure you can't help but laugh.

This 60-second ad was created by ARGONAUT, a San Francisco-based creative agency. Below, you can check out how one of the funniest 2014 super bowl ad was made.

The NFL's Super Bowl XLVIII will go Seattle Seahawks and the Denver Broncos. It will take place at the MetLife Stadium East Rutherford, New Jersey on Sunday, February 2nd.

“The Big Game is a unique chance for Volkswagen to entertain tens of millions of people and to show consumers why we have so much pride in the brand,” said Vinay Shahani, Vice President, Marketing at Volkswagen of America, Inc. “We are thrilled with this year’s creative, which highlights the enthusiasm around our brand and our vehicles’ German engineering in a humorous spot that embodies the Volkswagen spirit.”

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About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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