The VW Classic Ketchup, however, will be similar to the VW Spiced Ketchup first introduced back in the 1970s. The product first began selling in 1997, when there were 20,000 bottles sold. In 2009, over 425,000 bottles were sold and in the first 10 weeks of 2010, 100,000 bottles have already left the shelves.
The limited edition ketchup also has a thicker consistency than standard ketchup and a unique flavor, the recipe for which is as guarded as any classified automotive R&D project.
Aside from this culinary product, Volkswagen will also be presenting a range of various vehicle models, from “the K70 which debuted over 40 years ago and the Iltis all-wheel drive icon which was first seen 30 years ago, to the Golf Country Crossover produced 20 years ago and the Tarek off-roader which preceded the Touareg.”
As said, apart from the Ketchup (!), other highlights of the Techno Classica 2010 include:
- Iltis: all-wheel drive icon debuted 30 years ago, winning the 1980 Paris-Dakar race
- Type 181: open ‘bucket’ design has inspired individualists for 40 years
- Apal Buggy: beach cruiser for Europe based on the Beetle
- Golf Country: crossover trendsetter launched 20 years ago
- Tarek: rear-wheel drive through the desert to Dakar
- T3 and its successors: 25 years of Bulli with front-wheel drive
- K70: the front-wheel drive era began 40 years ago