Virtual Cockpit in New Audi TT Changes The World of Connectivity

We might be used to judging each other's cars based on how many turbos they have, but there might come a day when the number of processor cores and megapixels are just as important. Even though premium sedans like the S-Class and 5 Series offer digital instrument clusters already, it's an Audi coupe that seems to be the spearhead of the pixel industry.
Audi Virtual Cockpit 7 photos
Photo: Audi
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The all-new TT coupe, which we expect will enter production shortly, offers an all-digital speedometer that also acts as a navigation system and internet connectivity device. They call it "Virtual Cockpit" and you can watch it in action in the video below.

At its core is a built-in quad-core Tegra 30 chip working through a 12.3 inch TFT display screen. Located right in front of the driver, it means he never has to take his eyes too far away from the road… plus it's very cool. We think that and apparently so do 42,500 other people who voted for the TT and its systems in two poles by auto motor und sport and CHIP magazine.

Audi came top in not one but five categories during the "Connectivity Awards 2014", including Navigation, Telephone Integration, Sound System, Entertainment/Multimedia and Connected Cars.

It's worth noting though that all this nice tech in the Audi TT isn't standard, but part of the "MMI Navigation plus with MMI touch" package that retails for €2,500.

“The awards show that we are on the right track,”
said Prof. Dr. Ulrich Hackenberg, Member of the Board of Management of AUDI AG, Technical Development. “We consider connectivity to be a megatrend that will keep us busy well into the future. We use Audi connect to seamlessly connect our automobiles with their environment – with the driver, the Internet, infrastructure and other vehicles.”

“Electronics play a key role in vehicle connectivity. Our team has worked hard here over the last few years. Awards like this spur us on to further pioneering achievements,” added Ricky Hudi, Head of Electrics/Electronics Development at AUDI AG.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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