Earlier this week, Branson publicly admitted that his company will not continue their sponsorship deal with Brawn GP, as the marketing value of the Brackley based team has gone progressively up during the past few months.
“We got in when it was very cheap and it's been great for us with global coverage, but I suspect next year the price will be astronomical and we may have to look somewhere else with a smaller team,” had confirmed Branson for BBC Five Live.
Virgin Group partnered Brawn GP only days before the Australian Grand Prix, signing a $250,000 deal per race for the entire 2009 season.
Also rumored to make the 2010 Formula One sponsorship list is YouTube. Company's founder American Chad Hurley was seen in the F1 paddock during the Silverstone race last weekend, as he is allegedly in talks with US F1 owners Peter Windsor and Ken Anderson for the 2010 season.
Windsor has already ended his collaboration with motor sports channel Speed TV, as he has been replaced, following the British Grand Prix, by former ITV commentator James Allen.