Vauxhall UK's Number One Automaker in February

GM's European division Vauxhall is again the best-selling brand in the United Kingdom, the American automaker proudly announced today, emphasizing the fact that it became the number one car manufacturer for the second time in three months. Vauxhall sold a total of 9,372 cars in February in the UK, with Corsa, Astra, Insignia and Zafira included in the top ten best-selling cars top released by the Society of Motor Manufacturers and Traders.

But more impressively, says GM, is that the new Insignia, also known as the 2009 European Car of the Year, entered the aforementioned top despite the fact that it arrived in authorized dealerships across the country approximately seven weeks ago. 1247 Insignias were delivered to UK customers in February 2009, according to figures provided by General Motors, raising the total number of sold Insignias to 3,523.

And besides this, Vauxhall has received more than 15,000 orders for the Insignia, GM states, which represents almost a half of its sales forecast for 2009.

"This is proof, if proof were needed, that the Vauxhall brand is as strong as ever in the British car market, and we’re looking forward to a busy March now that the new ‘09’ plate is with us," Andy Gilson, Vauxhall’s Marketing Director, commented on the sales figures.

Even though it might all sound like milk and honey, it's not, as Vauxhall is one of the companies which struggled to cope with the economic recession ever since the fourth quarter of 2008. In order to boost sales, Vauxhall launched in mid-February the "You Pay, We Pay" finance package that offers van buyers a five percent return of the investment.

“In a market flooded with the same old deals, ‘You Pay, We Pay’ is a genuinely fresh approach,” said Richard Collier, National CV Sales Manager. “With many buyers unsure of what the future holds, we felt that Vauxhall needed to raise the bar in the market and offer something extra. The beauty of the deal is not only its simplicity, but the fact that it genuinely puts money back in the pockets of hard-hit consumers.”
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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