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Valentino Rossi's Newest Yamaha Aerox Scooter Commercial Makes Us Smile

Being one of the biggest motorcycle racers of all time has a lot of neat things to it, but some of them may require acting a bit outside the comfort zone. And when it comes to motorcycles, appearing in commercials for all sorts of two-wheelers is on the day's menu.
Valentino Rossi riding the Yamaha Aerox 125 LC 1 photo
Photo: YouTube capture
Valentino Rossi is not only the best-paid figure in MotoGP, but he also makes a lot of money from endorsement contracts. The sums are often bigger than what he earns as a Yamaha MotoGP rider, so if Vale wants to keep the money flowing, certain compromises must be made.

Now, if Yamaha marketing specialists believe that his presence in a commercial represents an important contribution to the success of the ad campaign for an individual product, it would be hard (read impossible) for VR46 to say no.

Of course, playing with superbikes or nervous dirt bikes is way more fun than riding a scooter in the urban jungle, but a man's gotta do what a man's gotta do, especially when things are already agreed on in a written form.

So here is Vale riding a Yamaha Aerox 125 LC in a commercial for the Indonesian and other South-Eastern Asian markets. Even though action bits from that part of the world don't exactly bring the nicest sights in mind, there is nothing ridiculous about this commercial.

We're not getting any kung-fu-infused scenes, or ridiculous stunts that make the incredibly funny parts in Indian action movies. It's all about a bit of ad-hoc street racing and a very nice slogan that stresses that the man is often more important than the machine.

Even though Rossi is far from being a great actor, even at this level, there is much wisdom in his words. "It's all about the man behind the bike," Vale adds after saying that bikes can be crazy (or impetuous, Indonesian speakers' help needed), and he just couldn't be more accurate. Lorenzo was right.

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