The 6-time MotoGP champion has joined the Monster Army to help them promote the Monster Energy brand all over the world. So, if you see Rossi enjoying the company's energizing drinks in different ads, you should know this is part of an advertising Monster Energy campaign aiming to make people associate their brand with the MotoGP athlete.
"Going Big has been our motto at Monster Energy for some time and aligning ourselves with Valentino Rossi is about as big as it gets in motorsports," said Mark Hall, President of Monster Energy. "We feel that Valentino is one of those rare athletes that not only defines his sport, he actually transcends it."
In fact, Monster Energy's name has been often linked with the sport. It is already a regular sponsor for MotoGP, SX, rally, insane distance jumping, MX, road racing, supermoto, off-road, FMX, skate, MTB, rock crawling, wake, mini bikes, surf, snow, BMX.
Rossi's name is well-known all over the world, while Monster Energy is the No 1 by-volume sales energy drink in the United States, so the choice of the legendary athlete might be extremely appropriate as he's going to deliver the core message of the brand to his fans in the entire world.
"I'm happy to join up with Monster Energy and to be one of the first European sportsman testimonials for this new brand," said Rossi. "Monster is growing all over the world and I am very excited to be joining them. I think that together we can make something special and the M-claw is going to look good on my new helmet!"
Valentino Rossi is the only racer in the sport's history to have won world titles in the 125cc, 250cc, 500cc and MotoGP classes.