Photo: Opel
Even before a single unit had been sold, the Opel Adam looked like it had the "dolce vita" in its blood, a perfect mix of looks, looks and more looks.
The German compact is so Italian that it even has legendary racer Valentino Rossi as a brand ambassador. What more could you want?
From what we gather, the Italian with a fro will get behind the wheel and promote the Opel in commercials and on the web.
“I was immediately convinced by the Opel ADAM, and not just because of its design, accessories and technology. I think its individualization potential with thousands of variations is just fantastic. I don’t know the exact number of all of them, but there are certainly more than enough for everyone to create their perfect ADAM,” says the Superbike champion.
“Valentino Rossi is the perfect ADAM ambassador: easy-going, fun and slightly irreverent, always on the move – just like our Opel ADAM. At the same time, he is extremely rigorous, careful, requires and acts with maximum precision, the same as the German engineering which is the core value of all our cars,” says Roberto Matteucci, Managing Director of Opel Italia.
“Choosing Valentino Rossi for ADAM is a clear sign of our desire and commitment to draft a new personality for our cars, while keeping our focus on German engineering precision,” said Matteucci.
From what we gather, the Italian with a fro will get behind the wheel and promote the Opel in commercials and on the web.
“I was immediately convinced by the Opel ADAM, and not just because of its design, accessories and technology. I think its individualization potential with thousands of variations is just fantastic. I don’t know the exact number of all of them, but there are certainly more than enough for everyone to create their perfect ADAM,” says the Superbike champion.
“Valentino Rossi is the perfect ADAM ambassador: easy-going, fun and slightly irreverent, always on the move – just like our Opel ADAM. At the same time, he is extremely rigorous, careful, requires and acts with maximum precision, the same as the German engineering which is the core value of all our cars,” says Roberto Matteucci, Managing Director of Opel Italia.
“Choosing Valentino Rossi for ADAM is a clear sign of our desire and commitment to draft a new personality for our cars, while keeping our focus on German engineering precision,” said Matteucci.
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