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U.S. Toyota Dealer Lists 2020 GR Supra Launch Edition For $100,000

Over in Baltimore, Maryland, the peeps at Jerry’s Toyota charge $100,000 for a Japanese sports car which is made in Austria with BMW parts. Without beating around the bush, the mark-up almost matches the manufacturer’s suggested retail price of $57,795.
U.S. Toyota Dealer Lists 2020 GR Supra Launch Edition For $100,000 18 photos
Photo: Jerry's Toyota
U.S. Toyota Dealer Lists 2020 GR Supra Launch Edition For $100,000U.S. Toyota Dealer Lists 2020 GR Supra Launch Edition For $100,000U.S. Toyota Dealer Lists 2020 GR Supra Launch Edition For $100,000U.S. Toyota Dealer Lists 2020 GR Supra Launch Edition For $100,000U.S. Toyota Dealer Lists 2020 GR Supra Launch Edition For $100,0002020 Toyota GR Supra2020 Toyota GR Supra2020 Toyota GR Supra2020 Toyota GR Supra2020 Toyota GR Supra2020 Toyota GR Supra Matte Storm Gray2020 Toyota GR Supra Matte Storm Gray2020 Toyota GR Supra Matte Storm Gray2020 Toyota GR Supra Matte Storm Gray2020 Toyota GR Supra Matte Storm Gray2020 Toyota GR Supra Matte Storm Gray2020 Toyota GR Supra Matte Storm Gray
Adding insult to injury, chassis WZ1DB4C02LW022194 has 10 miles on the clock and it’s finished in Nocturnal Black of all colors available for the GR Supra Launch Edition. If you try to access the ad, the dealership’s website will return an error 404, page cannot be found.

Thanks to the magic of cache, the listing reveals that the $100,000 priceexcludes taxes, tags, and $300 dealer processing charge.” As far as capitalism goes, this is one of the lousiest examples of greed. The GR Supra might be in demand while production for the 2020 model year is fairly limited, but such a mark-up is uncanny by all accounts.

Before options and destination charge, the price of the Launch Edition starts at $55,250 on the automaker’s U.S. website. The 3.0 Premium and 3.0 are more affordable at $53,990 and $49,990, but Toyota can’t escape the criticism over using a BMW platform, BMW engine, and the eight-speed automatic transmission that BMW utilizes in the Z4.

The inline-six turbo isn’t even on par with the engine in the Z4 M40i, and it’s highly possible the Toyota 86 is more fun in the twisties thanks to the skinnier tires and three-pedal setup. Codenamed A90, the GR Supra can be summed up as an afterthought with fake vents.

Chief engineer Tetsuya Tada claims that the blocked-off plates can be pried off if you want to. If you do that to the vents on the sides of the hood, you’ll find out that there’s no way for the air to go past the sheet metal in order to cool the engine or brakes.

The vents on the door jambs? Those are hiding sheet metal as well, which goes to show that Toyota invested more resources in how the A90 looks instead of making the GR Supra a proper car. Nice try, but no thanks!
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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