Unique McLaren P1 GTR Is the Ultimate Ayrton Senna Tribute in Marlboro Colors

McLaren P1 GTR Ayrton Senna Tribute 9 photos
Photo: McLaren
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Back in 1988, the McLaren Formula 1 team signed one of the most important race drivers in the series’ history, Ayrton Senna. Until his death on the track at the 1994 San Marino Grand Prix, Senna reached the podium 80 times, being more than half the time on the top spot.
For the current McLaren, including the part of the company in the business of making cars for private buyers, Senna is an icon. And so he is, it would seem, for some of McLaren customers.

One unnamed individual is responsible for the car you see here. Taking his idea to McLaren’s Special Operations (MSO) division a while back, the customer asked for the build of a special car tribute to Senna’s very first race for McLaren.

It took MSO and the customer three years to come up with this stunning-looking P1 GTR, painted in McLaren Rocket Red and Anniversary White to mimic the original Marlboro livery of the F1 racing car used by Ayrton Senna.

The level of personalization on this car is incredible, with minor, but very effective touches to nearly all of the car’s parts.

Built with the approval of Senna’s family, the racer is adorned with the driver’s name and quotes: a Senna brand trademark on the front splitter, the Senna script and Driven to Perfection slogan on the doors and intake, or a reproduction of Senna’s signature on the chassis.

All of the exterior detailing, which also includes Senna’s 1988 race number on the nose of the car and 30th-anniversary laurels behind the side windows, took 800 hours of work to complete.

The P1 GTR went through technical improvements as well. Without saying by how much, McLaren says the car’s power output has increased to “suitably pleasing” levels. To support the increase in power, new aero features were used, increasing the downforce generated to about 800 kg.

These new aero features are the front dive planes, a wider front splitter, a Gurney flap and bigger endplates on the wing.

McLaren did not say how much the owner spent to have his dream come true.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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