autoevolution

Unbox Therapy Opens the Rogue One Themed Nissan Rogue and Trooper Helmet

YouTube sponsorship videos are kind of a big thing, and it seems Nissan found a way to hire Lew from Unbox Therapy. Why? Because any one of his videos are watched by people who might be into a Star Wars theme crossover, plus it's far better than 30 seconds of Tonight Show commercials.
Unbox Therapy Opens the Rogue One Themed Nissan Rogue and Trooper Helmet 5 photos
Unbox Therapy Opens the Rogue One Themed Nissan Rogue and Trooper HelmetUnbox Therapy Opens the Rogue One Themed Nissan Rogue and Trooper HelmetUnbox Therapy Opens the Rogue One Themed Nissan Rogue and Trooper HelmetUnbox Therapy Opens the Rogue One Themed Nissan Rogue and Trooper Helmet
Before I say anything, I want to make something clear: I follow Unbox Therapy, but am aware of all the controversy. Not only was there a massive scandal surrounding a giveaway of a truckload of iPhones that never happened, but there's a lot of corporate sponsorship going on these days.

"Is it good, does it suck?" Lew says all the time. But because many of the videos are sponsored, he never criticizes the products anymore.

And this video is so sponsored its cringe. I mean how can you act surprised when there's a car inside that big box. Didn't you just say that Nissan is involved?

Now, this is by no means the first time Lewis did a video for a carmaker. In January, he went to check out Ford's new GT supercar and also unboxed the Ka+, plus there was the iPhone 6 vs. truck tire test.

There's no denying that this Nissan Rogue is more up his alley than an entry-level Ford, but he should have paid more attention to the geeky Death Trooper helmet.

There's no sweeter sound than opening a brand new iPhone and removing the protective film. But because our money is tight and we don't want to make the wrong choices, professional unboxers have to spring up on YouTube.

While not the most popular activity on the site, unboxing is up there and has enjoyed constant growth since such videos first surfaced around 2006. Even though Lewis Hilsenteger has nearly seven million subscribers, he stands to make a lot more money from sponsorships. Exactly how much is hard to say, but the deal with Nissan could be worth significantly more than a new Nissan Rogue. And it's a shame since anything related to Star Wars is pretty much going to sell itself.

Video thumbnail


 
 
 
 
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories