Ultimate Youthmobile 2030 Competition Launched

The car is very important in any young man’s life as it has role in social activities, is a way a self-expression and a tool for interaction. Southern California design studios envisions what a new generation of drivers might demand from their vehicles in 2030, taking in consideration the fact that they were raised with cell phones, online communities and webcams on a daily basis.

The design studios for Audi, GM, Honda, Mazda, Nissan and Toyota traveled 21 years into the future and designed their interpretation of Youthmobile 2030. The ideas show a range of vehicles that allow shape-shifting, changes in colors and materials, link into a transit system where drivers not only share the commute but trade music and compare class schedules

"Automotive designers have always been fascinated with the next generation of drivers and this year's Design Challenge has provided them with the opportunity to use their creative talents to revisit the concept of 'the car' with new eyes, using the hottest technologies to both explore and fulfill the needs of young people," said Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc.

Entries will be judged by Tom Matano, Director of Industrial Design at San Francisco's Academy of Art University; Imre Molner, Dean of Detroit's College for Creative Studies; Stewart Reed, Chair, Transportation Design, Pasadena's Art Center College of Design and Jason Hill, Principal of Eleven, LLC and Designer of the Aptera electric and plug-in hybrid/electric vehicle.