UK to Spend £1.3 Million on New Think! Campaign

If road safety is one of your concerns, rider or driver, then you have most likely seen at least one of the video ads of the British campaign Think! Well, a new run for the Think! campaign will be backed by the Road Safety Minister throughout 2013, with as much as GBP 1.3 million funding ($1.933 mil or €1,487 mil).
Think! ads will run on radio and petrol stations until May 2013, urging drivers to look out for riders at road junctions. SMIDSY, which is short for "sorry mate, I didn’t see you" is the top reason for serious crashes, and statistics document that drivers often miss small vehicles in case they don;t check the road thoroughly enough.

In 2011, almost three quarters of all the motorcycle crashes involved another vehicle. Road Safety Minister Stephen Hammond adds: Thirty bikers are killed or injured in accidents at junctions every day. I am determined to reduce this terrible toll. That is why we are funding this THINK! campaign to remind drivers to look out for motorcyclists - particularly at junctions - and to see the person behind the helmet, not just a motorbike."

The Think! is outfunded only by the anti-drink&drive campaign in the UK. Hopefully we get to see the injuries and death figures going down a bit. Until then, here's an old Think! advert targeting the very motorcycle riders.
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