UK Buyers of Limited-Edition DS 7 Crossback Louvre Will Get Free Museum Access

Musée du Louvre” (a.k.a. the Louvre Museum) is not only the world’s largest museum or a globally renowned historical monument of Paris, France. It turns out the folks running this landmark of the French capital are also keen observers of the automotive industry, given their association with DS Automobiles’ recent special series of the DS 7 Crossback.
DS Automobiles DS 7 Crossback Louvre pricing in UK 79 photos
Photo: DS Automobiles
DS Automobiles DS 7 Crossback Louvre pricing in UKDS Automobiles DS 7 Crossback Louvre pricing in UK
Not long ago, the premium automaker revealed the limited-edition DS 7 Crossback Louvre, a special series model created in partnership with the famous Parisian museum. The model was enhanced via the usual features that are to be expected in such cases – including a raft of bespoke styling upgrades. In addition, it also embodied “the brand’s passion for the ‘art of travel’ and its love of culture.”

For example, the DS 7 Crossback Louvre is available in a choice of three exterior shades - Ink Blue, Perla Nera Black, and Platinum Grey. There’s also the usual roster of badges, some gloss black details, and a bespoke set of “Alexandria” alloy wheels.

Inside, the special edition takes all its goodies from the Ultra Prestige trim, and the crossover also features the best proprietary technologies, including the camera-operated DS Active Scan Suspension or the DS Connected Pilot Level 2 semi-autonomous driving assistance system.

Still, having only some pyramid-shaped logos inspired by the famous Leoh Ming Pei-designed Louvre Pyramid probably wouldn’t be enough to satisfy the culture-conscious buyer. Thus, the automaker went a step further and equipped the DS 7 Crossback with a feature called “A Day at the Louvre.”

Thanks to it, buyers of the £46,530 (about $63,573) special edition have exclusive access to 182 famous works of art (paintings, portraits, sculptures – including Leonardo da Vinci’s Mona Lisa) via the car’s infotainment system and its 12-inch central touchscreen.

Even better, the DS 7 Crossback – equipped with the PureTech 225 gasoline engine and an eight-speed automatic transmission – can take the owners as many times as they please to the actual Louvre in Paris.

This is because there’s one final perk: a “Friends of the Louvre” free pass for a year's worth of unlimited entries to the museum’s permanent and temporary exhibitions, as well as bonus admission to the Musée Delacroix.

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Editor's note: Gallery also includes official images of the standard DS 7 Crossback.

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About the author: Aurel Niculescu
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Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution.
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