Photo: Uber
We looked up our dream ride around town; it’s this: get the flamethrowing guitar player in Mad Max: Fury Road to drive the Interceptor. OK, maybe he’ll be busy holding the wheel instead of playing R.E.M.’s Drive single, but it sure be a hell of a jaunt. The best part is that if you’re in Seattle until 6 pm today you may actually get this tour in real life.
This joint venture has been going throughout the weekend, and it’s the result of a partnership between Uber and Warner Bros. Interactive Entertainment. The purpose of this madness is to promote the upcoming Mad Max video game, due to hit the stores tomorrow. The deal is pretty straightforward, the transportation giant loaned a couple of those beast cars, and some people may get the chance to feel the Wasteland flavor.
They chose Seattle for a reason, mind you, since here’s where the gaming convention PAX Prime was held. After all, any joystick enthusiast must appreciate going from the hotel to the convention center in Mad Max style. And they did appreciate it, judging by the impact it had on social networks with several pictures of the cars being posted all over the place.
Can a Uber ride get better than this? Yes, it can, considering this promotional service was free of charge. Any setbacks? “Demand will be high and availability is limited, but if your timing is right, a Warboy will swoop you up in a car ripped from the world of the Mad Max video game and brought to life on the streets of our fair city!”
The Wasteland four-wheelers may vary in shape and form, which is why the ride may come as a one person experience. Moreover, trips must begin and stay within downtown Seattle, because, let’s face it, gas is precious in the post-apocalyptic world.
They chose Seattle for a reason, mind you, since here’s where the gaming convention PAX Prime was held. After all, any joystick enthusiast must appreciate going from the hotel to the convention center in Mad Max style. And they did appreciate it, judging by the impact it had on social networks with several pictures of the cars being posted all over the place.
Can a Uber ride get better than this? Yes, it can, considering this promotional service was free of charge. Any setbacks? “Demand will be high and availability is limited, but if your timing is right, a Warboy will swoop you up in a car ripped from the world of the Mad Max video game and brought to life on the streets of our fair city!”
The Wasteland four-wheelers may vary in shape and form, which is why the ride may come as a one person experience. Moreover, trips must begin and stay within downtown Seattle, because, let’s face it, gas is precious in the post-apocalyptic world.
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