This is exactly when the 10th annual Burton European Open (BEO) will take place, appearing to be a truly challenging snowboard event as the world's best riders will race for the two brand new Volvo XC60 that are going to be given to the best male and female overall rider.
The championships' organizers expect about 300 riders from 24 different countries such as European countries, USA, Canada, Japan, Australia, New Zealand and even Israel. It doesn't matter how skillful the riders are as amateurs to rookies to pros are highly welcomed at the snowboard event.
But this is not the only Burton event Volvo takes part at, as their partnership is made for three years. As such, we are expecting to see other Volvo cars (such as special versions of the Volvo XC70, XC90 and C30) at other Burton events around Europe like the 12 Burton Amateur Tour stops, 15 Burton Demo Tour stops and of course the BEO.
All these versions were developed together with Burton and since safety is the most important to both of them “the driver or the rider should never have to think about technologies and systems, they should support intuitively. It is only when the rider or driver feel safe and in control that they can enjoy the experience to the full,” the press release says.
Enthusiasts will have the opportunity to see these new versions that feature bodywork with a foil livery from the Burton Collection, Light Camo, at different snowboard events.
The rules of the championships are simple: male riders who make it through the qualification must battle with the world's top riders, among them last year's Swatch TTR World Champion 07/08 and defending BEO Halfpipe Champion Kevin Pearce from the US. Olympic gold medalist Shaun White. Female riders will have the chance to fight two-time BEO winner and Olympic gold medalist Kelly Clark/USA who's trying to win for the third time.
So, ladies and gentlemen, eyes on the prize! By the way, don't worry if you cannot make it to Switzerland:BEO semi-finals and finals will be broadcast live on Go211.com.