Every year, the guys from The One Club organize the prestigious One Show Awards, recognizing and rewarding the best ads in the auto industry with their Automobile Advertising of the Year Award.
This year, BMW is in the final with not one but 2 ads. It’s true, they’re in different categories but it’s still something. The first one was nominated in the Interactive category. It’s called “Eli’s BMW’ and it’s quite interesting but we won’t say any more about it, to spoil the magic of watching it yourself, below.
The second one is called “Window Into the Near Future” and it was nominated in the Experiential Advertising category next to Toyota’s “Tundra Endeavor Campaign” and “Camry Thrill Ride Experience”. It looks like a BMW vs Toyota battle in this segment.
The winners will be announced on January 14, 2014, during the NAIAS Press Preview at the Cobo Center in Detroit.
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