All you have to do is log on to www.whatdrivesedward.com and your Twilight knowledge will be put to the test in an interactive game. If that sounds too complicated, you might still get an exclusive complimentary poster of Edward and his shiny new Volvo while stocks last, by visiting your local Volvo dealership.
If you choose to register at the aforementioned site, (from 2 November 2009) you will receive clues to solve a puzzle. As the time passes, puzzles increase in difficulty, so Volvo hopes players will use social networking to exchange clues and ideas.
“Volvo is central to Edward's character in the Twilight saga,” said Anita Fox, Head of Marketing Communications at Volvo Car UK. “One lucky fan who solves all of the puzzles in Volvo's What Drives Edward contest will win a new XC60. While the XC60 doesn't come equipped with a vampire, the winner will experience the power, beauty and protection that is Volvo and it will transport them to all of their great moments in life.”
The Twilight Saga: New Moon is the second movie of the series and it will premiere in the UK on the 20th of November. Watching this movie over and over again might be helpful for the competition. Good luck!