Tweet Your Way to a Brand New Ford Focus Titanium

Since it discovered that social websites are a good way to do business, American manufacturer Ford has turned into one of the most active car makers in the online environment. Continuing the tradition it started with the year-long launch of the Fiesta on the American market, the car maker announced today a new sweepstakes at the end of which awaits the grand prize: a brand new Focus Titanium.

To be centered around Twitter, the sweepstakes will require participants to tweet about the Bet Awards 11. The best tweets will be selected and a final draw will eventually pick the winner of the new Focus.

Users can register for the competition at the following link, this being the single requirement yet. On June 26, the date when the Bet Awards will air, Bet will send those who have qualified a tweet containing a hash tag to be used in the tweets of the participants.

“Our integration into the "BET AWARDS 11' is the latest example of our commitment to connecting with young urban adults as part of our efforts to heighten awareness for the all-new Ford Focus,” said Shawn Lollie, Ford manager, Multicultural Marketing.

“The opportunity to not only showcase, but to also give away, a Focus during one of the top five cable award show programs was a natural fit for us. With the "Bet Awards 11" partnership we are able to reach one of our core audiences for the Focus with an event that is relevant to them and in a manner that is truly unique to the Ford brand.”