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Turkish Market to Drop 20 Percent in 2010...

... or at least this is what Oyak Cement and Automotive Companies Chairman Celal Caglar expects to happen. Oyak Group is holding a partnership with French manufacturer Renault and competes against other local ventures including Ford - Koc Holding and Fiat - Koc.

"The entire sector will fall 20 percent (in 2010) from 2009. I'm talking about production, though sales will be the same. This is not pessimism this is a reality," he said according to a report by Reuters.

Even if he predicts the Turkish market will post a massive drop in 2010, Caglar is optimistic about the remaining months of the current year and thinks that local sales might bring a slight recovery until the end of 2009. Nevertheless, he calls for support from the local government, asking Turkish officials to establish a scrapping scheme that would encourage buyers to trade-in their old cars and purchase new and greener models.

Similar campaigns have already brought significant growths in Europe and in the United States, with the now-famous Car Allowance Rebate System (CARS) pushing 700,000 clunkers in junkyards across the country. To give you an idea on how successful the US CARS was, here are some statistics regarding the programme.

"While preparing the budget for 2009, I planned a 10 percent fall in production and sales, taking into account the global crisis, but at the end of the first half I see our sales are only down 4 percent on the year. I think we can catch 2008 sales figures by the end of the year or rise above them," Caglar said.


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