Triumph’s New Bonneville Bobber Sets Sales Record In The U.S.

Triumph Motorcycles America recently announced an all-time retail sales record for 2016, and now, the company is proud to say that the Bonneville Bobber is the most successful new model launched in its history, scoring more customer deliveries in the first 30 days than any previous motorcycle.
2017 Triumph Bobber 1 photo
Photo: Triumph
This year, Triumph added five new models to the famous Bonneville family, including the T100, T100 Black, Street Scrambler, Street Cup, and the Bobber. Thanks to the success of the entire model lineup, and the Bobber’s especially, the company closed the first quarter with a 15 percent increase compared to the same time period in 2016.

“This is a great start to what is sure to be another retail record year for Triumph dealers in North America,” said Matt Sheahan, COO of Triumph Motorcycles America. “It’s been great giving fans a first look at these motorcycles during the Bonneville Bobber Brutal Beauty Tour and we’re excited to see that customers are as enthusiastic of our new motorcycles as we are. I’m one of a few Triumph employees that already bought a Bobber and I can’t wait to get home and ride it!”

The successful 2017 Triumph Bobber follows the “less is more” classic recipe, coming with an oldschool-looking triangular frame, wire wheels, a peanut gas tank and a solo seat as standard.

It might look old and simple, but the Triumph Bobber actually actually has some modern features up on its sleeve. For example, that rear end might be looking like a hardtail, but if you look closely, you’ll see it has a central, underseat adjustable shock suspension.

And speaking of the sea, this can be put in two positions for different riding styles. The bike also comes with ABS, ride-by-wire throttle, switchable traction control, Torque Assist Clutch, and even two riding modes (Road and Rain).

Driving the Bobber is the T120 parallel twin engine which has been tuned to deliver more torque and low-end power to better suit the bike’s style.
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