Triumph Motorcycles Gains Market Share in the US

According to recent data revealed by the Motorcycle Industry Council (MIC), British motorcycle manufacturer Triumph continued to gain market share in the United States, becoming one of the fastest growing motorcycle manufacturers in country and one of only two marques (alongside BMW Motorrad) that did not lose market share for the past five years.

Sales of Triumph motorcycles in the United States increased by 5.49 percent in December 2009 over the same period in 2008, while most manufacturers reported double digit decreases. 2009 also marked the 15th year since Triumph returned to North America.

"The Triumph team and our network of dealers did a fantastic job of keeping a positive attitude in 2009, and their efforts have paid off as customers continued to show strong support for Triumph," said Mark Kennedy, CEO of Triumph Motorcycles North America. "We are really optimistic about the New Year. Our all new 2010 Triumph Thunderbird has great momentum from being named Cruiser of the Year and we're introducing some exciting new models to Triumph's line of Urban Sport motorcycles."

Moreover, Triumph did pretty well in Canada too, with more than 20 percent increase in sales in 2009 as compared to 2008. Triumph therefore became the fastest growing motorcycle brand in Canada.

During 2009, Triumph introduced the new 1600cc parallel twin Thunderbird, complementing the existing cruiser line that includes the 865cc America and Speedmaster models and the 2300cc Rocket III line. The Triumph motorcycles also range from the iconic Bonneville to class-leading sport bikes such as the Daytona 675, Street Triple and Speed Triple.

"Triumph has a wonderful heritage,” Kennedy continued, “As a company, we understand the importance of perseverance and working toward the future. It's that culture that has enabled Triumph to be such as strong and resilient company. We're ready for 2010."