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Toyota Zelas Launched in China

Toyota realized that its China model line up was going in the wrong direction, with too many large sedans and SUVs, but not enough small cars. So the company has decided to introduce some models from the Scion range to the Chinese market. It’s hoped this move will introduce younger buyers to the Toyota brand.

The Toyota version of the Scion tC, which has just been launched in China, has been rebadged Zelas for the Chinese market and also some Middle East markets. It comes with the same 2.5-liter 180 hp four cylinder engine. The auto giant has not released any pricing details yet, but it is expected to cost less than $25,000 (around CNY170,000).

We think the car looks like a 90s coupe, with its stubby stance and rakish front end. It sits on 17 inch, five spoke alloy wheels, with an optional bodykit available for those who want a more aftermarket feel. The model is clearly targeted at a younger audience, with plenty of gadgets including standard Bluetooth, an eight-speaker stereo, paddles for the automatic, retractable mirrors, push-button start and parking sensors.

Safety features should be the same as the tC Coupe this model is based on, including ABS, VSC, traction control, EBD and BA. Active front-headrests and eight airbags are also standard, including both driver and front-passenger knee airbags. The model also features a button that allows the driver to turn off the VSC and/or the TRAC features. Additional safety features include a tire pressure monitoring system and newly adopted active front headrests.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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