Photo: Toyota
Well, if you thought the new Toyota models are starting to finally look good, girls might have another opinion and the automaker already came with a solution for them.
Toyota teamed up with some of the coolest indie labels from Paris, like Surface to Air, Cacharel and Calla, to bring its Yaris Hybrid straight into the fashion world.
Paris Fashion Week attender will be able to see three Toyota Yaris Hybrid models wrapped in different floral patterns matching some of the spring/summer clothes lineup from major fashion designers. Also, people who spot the three cars in the meantime around the city can snap a picture of them, use #CapsuleYaris to upload them on Instagram and enter the competition to win a car during the weekend.
With girls changing their outfits on a daily basis, I’m wondering how hard will it be for them to re-wrap their cars each day to match the clothes. Guess it was easier to do this for men - jeans and plaid shirts patterns would surely fit any guy’s regular outfit.
Paris Fashion Week attender will be able to see three Toyota Yaris Hybrid models wrapped in different floral patterns matching some of the spring/summer clothes lineup from major fashion designers. Also, people who spot the three cars in the meantime around the city can snap a picture of them, use #CapsuleYaris to upload them on Instagram and enter the competition to win a car during the weekend.
With girls changing their outfits on a daily basis, I’m wondering how hard will it be for them to re-wrap their cars each day to match the clothes. Guess it was easier to do this for men - jeans and plaid shirts patterns would surely fit any guy’s regular outfit.
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