The cold-water-to-the-head shenanigan continues over the Internet to promote and donate for the campaign aimed at finding a cure to the ALS disease. An if yesterday we saw Mr. Akio Toyoda himself joining the splash, now we get to see what happens in the US.
It looks like Toyota North America chief communications officer Julie Hamp is the first from the company to donate and promote the ALS campaign. And she did it in a neat way, by using only the water coming out of the back end of the new Toyota FCV, which is the only emission the hydrogen fuel cell car puts out.
The hydrogen stored in two bulletproof tanks is combined with the oxygen in the air using a pack of fuel cells. The reaction creates water and electricity, which is fed to the electric motors.
Part of the Ice Bucket Challenge, Julie also named her daughter Leia Hamp, Richard Edelman and Toyota senior vice president of automotive operations Bob Carter to go through the same thing.
In case you’re new to the story, ALS stands for Amyotrophic Lateral Sclerosis which is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord, which paralyses its victims and ultimately kills them.
Should you wish to donate for the studies aimed at finding a cure with or without going through the water part, you can do it on the official ALS Association webpage.
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