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Toyota might still lead the market in terms of hybrid sales and gas-electric powerplants are sure to continue to play a key role in the company’s future, as they’ve previously announced huge sales targets for 2020, but that is not the end of the Big T’s green ambitions.
Automotive News reports that the Japanese automaker responsible for bringing hybrids to the mass market in the form of the Prisus is now thinking ahead and planning a hydrogen-powered car for the masses by 2015.
The bad news is that it won’t be cheap, so you won’t see people flocking to showrooms when gas prices surge. "We could expect a fuel cell vehicle to retail at about 100,000 euros ($138,000) in Europe," said Toyota Europe Vice President for Product Planning & Marketing Alain Uyttenhoven.
Automotive News reports that the Japanese automaker responsible for bringing hybrids to the mass market in the form of the Prisus is now thinking ahead and planning a hydrogen-powered car for the masses by 2015.
The bad news is that it won’t be cheap, so you won’t see people flocking to showrooms when gas prices surge. "We could expect a fuel cell vehicle to retail at about 100,000 euros ($138,000) in Europe," said Toyota Europe Vice President for Product Planning & Marketing Alain Uyttenhoven.
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