Photo: Toyota
It seems that it’s the week of achievements for Toyota now, as the automaker’s US subsidiary recently became the first brand to sell 4 million certified pre-owned vehicles in the automotive history.
When Jose Ortiz of Ypsilanti, Mich. bought his 2010 Toyota Matrix at Dunning Toyota in December 2013, he didn’t realize the historical implication of his purchase.
To commemorate the milestone, Bill Fay, group vice president and general manager of Toyota Division at Toyota Motor Sales (TMS), U.S.A., Inc., presented Ortiz with a check equal to the total cost of his Matrix. The ceremony took place at Dunning Toyota in Ann Arbor, Mich., the dealership where he bought his vehicle.
“Driven by great teamwork, Toyota’s certified used vehicle program has been a tremendous success not only in terms of units sold, but also in building customer loyalty,” said Fay. “Toyota was the first manufacturer to have a certified used vehicle program and there is no better way to celebrate this milestone than to buy a Toyota certified for our 4 millionth customer. On behalf of Toyota, I’d like to thank Jose Ortiz for being part of the Toyota family.”
To commemorate the milestone, Bill Fay, group vice president and general manager of Toyota Division at Toyota Motor Sales (TMS), U.S.A., Inc., presented Ortiz with a check equal to the total cost of his Matrix. The ceremony took place at Dunning Toyota in Ann Arbor, Mich., the dealership where he bought his vehicle.
“Driven by great teamwork, Toyota’s certified used vehicle program has been a tremendous success not only in terms of units sold, but also in building customer loyalty,” said Fay. “Toyota was the first manufacturer to have a certified used vehicle program and there is no better way to celebrate this milestone than to buy a Toyota certified for our 4 millionth customer. On behalf of Toyota, I’d like to thank Jose Ortiz for being part of the Toyota family.”
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