Toyota Targeting To Sell Around 10,000 Fuel Cell Vehicles Per Year

Toyota FCV Concept 1 photo
Photo: Toyota
Along with the unveiling of the FCV concept fuel cell vehicle at this year’s Tokyo Motor Show, Toyota promised to put out a production model for it in 2015, hoping to cut down the fuel cell costs enough to make it competitive enough on the market.
Speaking with Automotive News Europe, Toyota senior managing officer Soichiro Okudaira said that “Beyond 2020... fuel cell cars will be considered just one alternative of the eco cars,” hinting that the company is still working on the price cutting scheme.

The first demonstration hydrogen-powered vehicles from 2007 were having a fuel cell system that was priced at around €750,000. The company expects to cut the price down to around €35,900 by 2015, which represents about half of the vehicle’s total price.

After reducing the amount of platinum in the vehicle’s catalyst, Toyota hopes to further improve its engineering in order to simplify the system and share parts from other hybrid or gasoline vehicles in order to cut the price down more and sell around 5,000-10,000 units per year.

Full story at Automotive News Europe
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