Specifically, year to date volume decreased 40.6 percent to 2,967,964 with Toyota down 43.1% to 2,539,673, the aforementioned source explained. Core brand Toyota was off 23.8% to 565,541 while group production at the global level decreased by 23.7 percent to 636,307 units in June.
As for the domestic market, Toyota's first half of the year sales totaled 593,173 units, which represents a 26.6 percent decrease compared to the previous year figures.
Toyota is one of the manufacturers who expects profit next year, in spite of voices claiming that the next few years will still be affected by the global recession.
"It's a challenge. I guess I've just set myself a very big goal," Yoshimi Inaba, recently appointed as Toyota Motor Sales USA chairman and CEO, was quoted as saying by just-auto.com. "Our strength is our ability to meet local needs. I don't see how Toyota can be profitable again without being profitable in North America."
"Toyota tried very hard to become number one. It's not that we want to be number one (in the United States), it's because of how things worked out. There is a little pulse in the market. The market can't get any worse. We can still be very excited about this market. We see what many, many of our competitors are doing. They are doing a good job of catching up."
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