Toyota Starts “Let’s Go Places” Road Trip

Toyota Corolla 1 photo
Photo: Toyota
Celebrating the summer holiday, Toyota is mobilizing its recently unveiled “Let’s Go Places” company direction towards an nationwide tour starting this month.
The “Let’s Go Places” Tour starting at America’s largest free arts festival Artscape in Baltimore and it will end in Las Vegas, at the Life is Beautiful Festival at the end of October.

"We launched Let's Go Places to connect with customers in new ways that are personally relevant to them, which is exactly why we are taking the concept on the road," said Steve Appelbaum, National Manager, Engagement Marketing, Toyota Motor Sales, U.S.A., Inc. "We want drivers to be able to interact with some of our most exciting vehicles in the most personalized and intimate way possible, in settings that are near and dear to their hearts."

The Tour includes events and festivals that promote healthy living, creativity and support philanthropic causes. Also, it will enable current and prospective Toyota owners to discover the new models in Toyota’s lineup and will also assist at tutorials on how to use the latest technologic features on the vehicles.

Full story at Business Times San Francisco
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