Toyota's Prius Is the Top Badge in California

Ford, GM and Chrysler have all jumped onto the hybrid bandwagon, but even they have a lot of work ahead of them if they ever want to catch up to the market leader, Toyota.
2013 Prius family 1 photo
Photo: Toyota
After a decade of success, putting a Prius badge on a car translates into instate success. The family of models that are sold today under the Prius name were the most popular vehicles in California during the 2012 calendar year.

In total, 61,893 Prius, Prius v, Prius Plug-in and Prius c models were delivered to customers in California last year. According to Toyota themselves, this makes the Prius the No. 1 vehicle badge sold in the state.

“Consumers are drawn to the Prius vehicles because of the brand’s focus on efficiency,” said Bill Fay, group vice president and general manager of Toyota Motor Sales, Inc.  “All four distinct Prius models offer outstanding fuel economy.”

Of course, you can't boast about something without picking on the competition. Here's Toyota's attempt: "Recently, editors of tested the Ford C-MAX and the Prius v on a 365-mile-highway route at a steady cruise-control moderated speed. In this evaluation, the Prius v averaged 40.8 mpg and actually bested its EPA highway rating by 1.9 percent. On the same roads and using the same testing criteria, editors stated that the Ford C-MAX averaged 35.5 mpg, which is short of its stated EPA rating by 24.4 percent."
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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