Toyota Returns as Lead Sponsor of 2011 Toyota Sprint Series

There was a time when Toyota was associated not with break-downs but with motorsport and such performance-oriented cars as the Corolla and Supra. So the Big T has made the right decision when it announced today that it will return as lead sponsor of the 2011 Toyota Sprint Series.

The event, which has been running since 2008, brings together current and classic Toyota models to compete against the clock at venues across the country. The current year’s season is expected to see the participation of up to 50 registered competitors, driving an array of cars ranging from sporting classics such as Celica, MR2 and Supra, to modern day models like the Aygo and Yaris.

The basic principle of the sprint is to complete a timed run rather than qualify and race side by side, which would not be practical, given the varied models entered. With 16 classes and a newly introduced street category, which allows drivers with more standard cars to have a better chance, points are now awarded to find two overall champions, one in the Street category and one in Pro class.

This is the brainchild of Toyota enthusiasts Barry Cross and Adrian Smith, who dreamed up the idea back in 2007. Following a short trial series to test the viability of the idea, the Toyota Sprint Series was launched officially in 2008 in conjunction with Javelin Trackdays. Toyota was the original lead sponsor for 2008 to help promote the opening season of the series.

“We welcome Toyota as our overall sponsor for 2011. The series truly reflects Toyota's sporting history and involvement with grassroots motorsport and we are proud to have its support.  With Toyota's help, we have brought together a professional team that will provide every driver with an exciting, enjoyable, friendly and affordable sporting experience,” Adrian Smith said.