Toyota Readies New Compact For Indian Market

The Japanese car maker announced this week it will unveil a concept model designed for the Indian car market with the occasion of next month’s New Delhi Auto Show.

The concept model in question is actually a compact segment family car meant to enter the Indian car market some time in 2010. For this purpose, Toyota’s Bangalore production plant, which is still under construction, was chosen as the main facility for this new model. The compact is expected to achieve a price tag under $10,000 and production in Brazil is rumored to start in 2011.

According to Toyota officials, a similar vehicle is also planned to be marketed in the near future in China along other emerging economies. Toyota’s take on the emerging Indian market seems very serious as it plans to participate for the first time in eight years in the country’s largest auto show and with executives from Japan present at the event.

Aside from the aforementioned new compact, Toyota will also display 13 other vehicles including concept models. According to Kyodo News via, among these models a redesigned Prado, a Fortuner SUV and the Innova minivan are expected to be showcased at the event.

The ‘i-REAL’ personal mobility vehicle and the ‘Fine-S’ fuel-cell hybrid are also among the crowd gatherers to be fielded at the Indian auto show. Surprisingly, Japan’s largest car maker Toyota, holds only a 2 percent stake of the Indian car market, while smaller rival Suzuki Motor Corp. holds around 50 percent of the market.
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