autoevolution
 

Toyota Provides 50 Vehicles for Japan Relief Efforts

One of the worst hit auto makers by the March 11 earthquake, Toyota is continuing to experience production issues and parts shortage as a result of the disaster. Even so, the car maker is continuing, in the purest Japanese style, to try and lend a hand to those affected by the disaster on the northeastern Japanese coast.

Akio Toyoda, the man whose name is synonymous with the manufacturer, went on a tour of the affected regions this week, to see for himself the damages caused by the quake and tsunami to the production bases, dealers and suppliers.

The visit didn't change much of the grim outlook for the near future operations. Toyota, who resumed production, partially, earlier this week, has come up with a list of 233 parts that are now scarce to find and is asking its dealers, especially the American ones, to order the respective parts only when they are “critically needed to support customer emergency.”

In a more personal response to the sight of the destroyed Japanese coast line, Toyoda announced that the manufacturer he leads will be supporting the relief efforts with 50 vehicles, to be provided in the following week.

“I went to Miyagi Prefecture on March 27. Seeing the devastation with my own eyes brought home to me the depth of destruction and the atmosphere of sadness caused by the disaster. Seeing the situation for myself made me more determined to continue to provide useful support,” said Toyoda.

"We believe that returning as quickly as possible to daily life can play an important part in bringing the hope of a better tomorrow at our plants, our team members once again working together, supporting each other and creating a positive atmosphere and, at our dealerships, warm and friendly staff once again welcoming customers."
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Daniel Patrascu
Daniel Patrascu profile photo

Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories